How Much Does Etsy Really Take From a Sale in 2026? (Full Fee Breakdown)

SheetSage Design · Updated August 2026

Short answer: on a $19.99 digital order sold by a US shop with Offsite Ads off, Etsy takes $2.35 and you keep $17.64 — about 11.75% of the sale price.

That is the clean version. The real answer depends on six separate fees, and most sellers only ever notice two of them. This is the full breakdown, with the actual 2026 rates and the arithmetic worked out line by line, so you can stop guessing what the deposit will be.

The six Etsy fees, in the order they hit you

Etsy does not charge one commission. It charges a stack of them, and they apply at different moments — some when you create the listing, some when the order comes in, some only under certain conditions.

1. Listing fee — $0.20 per listing

You pay $0.20 to publish a listing. It is easy to think of this as a one-time cost, and that is the first place sellers get the math wrong: the listing auto-renews after every sale, and each renewal costs another $0.20. A listing that sells forty times in a year costs you $8.00 in renewals, not $0.20.

For a $30 product that is noise. For a $3 product it is a real percentage of your margin.

2. Transaction fee — 6.5% of the order total

This is the headline commission, and the word that matters is total. The 6.5% is calculated on the full amount the buyer pays you, which for physical goods includes the shipping and gift-wrap you charged them — not just the item price.

That catches a lot of sellers. If you list an item at $35 and charge $6 shipping, the transaction fee is 6.5% of $41.00, not of $35.00.

3. Payment processing — a percentage plus a fixed amount, and it depends on your country

This is the fee that varies most, because it is tied to where your shop is based rather than where your buyer is. The percentage sits on top of the transaction fee, and the fixed component is charged once per order.

Rates per Etsy's published payment processing fee schedule, August 2026. Etsy updates these periodically — check the rate on your own account before you rely on it.

Notice how much the fixed component matters at low prices. A US seller pays $0.25 per order whether the order is $4 or $40. On a $4 sale that fixed quarter is over 6% of the sale on its own.

4. Offsite Ads — 12% or 15%, but only on attributed orders

Etsy advertises listings on Google, Meta, Pinterest and elsewhere. When a buyer arrives through one of those ads and buys within the attribution window, Etsy charges an Offsite Ads fee on that order.

Two things make this fee different from the others:

• The rate depends on your shop size. Shops with under $10,000 in sales over the trailing 12 months pay 15%. Shops at or above $10,000 pay 12%.
• Participation depends on your shop size too. Under $10,000 you can switch Offsite Ads off in your shop settings. Once you cross $10,000 in trailing sales, participation becomes mandatory — at the lower 12% rate.

This is the fee that turns a comfortable margin into a thin one, because it applies to the whole order total on top of everything else. More on what that does to your numbers below.

5. Currency conversion — 2.5%

If your listings are priced in one currency and your bank account is in another, Etsy converts the payout and charges 2.5% for doing it. A UK seller listing in GBP and banking in GBP pays nothing here. A seller listing in USD and banking in a different currency pays 2.5% of every payout.

If that describes you, this is not a rounding error — it is larger than a third of your transaction fee.

6. Regulatory operating fee — varies by country

In several countries Etsy charges a regulatory operating fee, calculated as a small percentage of the order total. The rate differs by country and is zero in many of them. It is the least visible fee on this list, and the only reliable way to know your rate is to look at a real order in your Payment account.

And the two costs that are not fees

Etsy Ads (onsite) is a daily budget you choose, not a percentage. It is billed separately from your order fees, and if you set it to zero it costs you nothing.

Sales tax and VAT collected from your buyer is not your money and never was. Etsy collects and remits it in the jurisdictions where it is required to. It should not appear anywhere in your profit calculation — but it does need to be separated out cleanly, because it inflates your gross sales figure if you leave it in.

The worked example: a $19.99 sale

Here is the actual math for a US shop, digital product, Offsite Ads off:

Etsy's cut: 11.75%.

Now flip Offsite Ads on and let that same order arrive through one:

Etsy's cut on that order: 26.8%. Same product, same price, same shop — a completely different business.

Why the percentage changes with your price

The fixed fees ($0.20 listing + $0.25 processing for a US seller) do not scale. That means Etsy's effective cut is much higher on cheap products than on expensive ones:

US shop, digital product, Offsite Ads off. Rounded to the cent.

Racing to the bottom on price does not just cut your revenue — it hands Etsy a bigger share of what is left. Going from a $4.99 product to a $19.99 product nearly doubles your take-home rate per dollar of sale.

The physical-goods version

Digital sellers have it simple. If you ship things, two more lines enter the picture, and one of them is the fee trap mentioned earlier.

Item $35.00, shipping charged to buyer $6.00, US shop:

Subtract your materials and your time from that last line and you have the real number. Sellers who charge shipping and then forget that Etsy takes 6.5% of it are quietly under-recovering their postage on every order.

What this means in practice

Three things follow from the arithmetic above.

Price above $10 if you possibly can. Below that, fixed fees make Etsy's effective cut 14% and rising. Utility products, bundles and anything with a specific, described outcome sustain higher prices than generic ones do.

Decide about Offsite Ads deliberately. Under $10,000 in trailing sales, it is a switch in your shop settings. A 15% fee on an attributed order is worth it if that order would not otherwise have happened — and expensive if it would have. Track it as its own line, mark which orders it applied to, and look at the number after three months instead of guessing.

Track fees per order, not per month. A monthly total tells you what happened. A per-order breakdown tells you which listings are worth keeping. Those are different questions, and only the second one changes what you do next.

Stop recalculating this by hand

Every number in this article is the same handful of formulas applied over and over. That is exactly the sort of thing a spreadsheet should be doing for you.

Our Etsy Seller Fee Calculator & Profit Dashboard has the 2026 rates preloaded and every one of them editable. Type a price and see your net instantly, or log each sale on one row and watch fees, profit, margin and a monthly P&L build themselves. It includes a reverse calculator — enter the profit you want, get the price you need to charge — plus a country reference table for payment processing and a listings tab that ranks up to 50 products by actual margin instead of by sales count. Google Sheets and Excel, one file, no subscription.

Because the goal was never to know what Etsy took. It was to know what you kept — before you set the price, not after the deposit lands.

This is an independent tool and guide, not affiliated with or endorsed by Etsy, Inc. Fee rates are current as of August 2026 and are fully editable in the spreadsheet as Etsy updates them. Nothing here is tax or financial advice.

The tool built from this guide.
Know exactly what you earn after EVERY Etsy fee — before you price your next listing.…
See the Etsy Seller Profit & Fee Dashboard →

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